Senior Content Director, launched Maggie Q’s recycled activewear line, QEEP UP. Copy across e-commerce site. Social media management. Cross-channel content creation: photos, videos, reels, stories, posts. Founding Editor of the health and lifestyle blog, QEEP Update. Ideate, execute and manage all web and social content and newsletters. CMS and website monitoring. Marketing and sales campaigns—strategy and copy. Brand collaboration. Social ad buys. Customer engagement. Refine brand voice and sustainable messaging.
Instagram Growth Rate 2020: Followers +110%; Impressions +1200%; Reach +2188%.
Facebook Growth Rate 2020: Followers +139K.
Engagement Rate 2020: Instagram 5.9%; Facebook 11.3%.